City Hunters counted on a wide and outstanding team of SitcomWriters and Advertising Creatives. It also required the work of 50 illustrators,60 animators and more than 20 composers and 3D animators, among otherprofessionals.The production of City Hunters lasted 2 years, and the program waslaunched in october the 23rd 2006 in the network Fox Latin America.

As a result of the emission of City Hunters, AXE was able toreaffirm the loyalty of its consumers and to corroborate that dueto original projects like this, it is always possible to lead the brandfurther than expected. Cristian Cores, Regional MarketingManager from AXE, explained: “The animation provides acreative license that fiction and other formats just can’t, and in this particular project it was the key to develope contents that reflect thevalues and personality of the brand without losing credibility”.