Cannes Lions

AXE UNLIMITED BODY SPRAY

VEGAOLMOSPONCE, Buenos Aires / LEVER / 2005

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Overview

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Overview

Description

The new variant's concept was that Axe Unlimited gives guys Unlimited and Creative seduction resources to pull girls. A boy is introduced to a series of courses in advanced seduction techniques until at the end he graduates from Axe Academies and gets the unreachable girl.

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