Campaigns for telecommunication providers are all the same. Mostly focusing on price, product offers and sail programs. So how to sharpen your image as a passionate provider of communication? Vodafone tells a story about a dying language and put it in a documentary as well as in an integrated campaign – an outstanding piece of communication in the field of branded entertainment. There are now regulations that influenced the campaign – Viva Ayapaneco.

The overall idea was to invent an innovative platform to persevere the language Ayapaneco forever. A digital legacy grows day by day by engaging the community to adopt an Ayapaneco word. That way we created the worlds first social dictionary ever. Or in other words: a new home for a language that was about to die. Authentic documentaries, trailer and playful outdoor activities supports the success of the legacy.

Bringing a language back to life and preserve it forever cannot be done within a few month. The goal is to build a long term platform to make the digital legacy of Ayapaneco grow day by day. By working with the online community already more than 5000 words has been saved forever. And it is still going on. But the moist important result we already know: one language saved.