Car seat manufacturer Britax is internationally revered for superior safety features and technologically advanced design. So when Britax asked us to launch their first line of strollers, the opportunity for them to stand out was obvious in a category that’s cluttered with fashion-focused, trendy players. Our solution was to leverage their reputation of safety technology and cut right to the core of this purchase decision. This online ad creates a deep connection with soon-to-be mothers on an emotional and rational level by driving home the fact that this product has a strong engineering heritage as well as a sleek, stylish design. How could a mother resist?