Cannes Lions

B10

PHAROS DIGITAL , Istanbul / TURKCELL / 2014

Presentation Image
Presentation Image
Online Video

Overview

Entries

Credits

Overview

Execution

One of Turkish internet phenomens, Hayrettin, first broke the entire screen beacose of slow connection and than with the excitement of getting high speed got in to screen. It took a one and a half week to producee the Project. For shooting, green screen technology and a Red Epic camera was used. YouTube interface was prepared as a decor and was allowed optical illusion. Processed under the leadership of agency, carried out with the cooperation of YouTube Dublin and Google Turkey.

Outcome

We made this project for differentiating our brand itself from competitors. We have created the work for prestige, users can be measured in particular, was not created towards sales targets. As a pioneer aims to make work and get involved in media sector in terms of competition was aimed to differentiate. Turkey's first custom gadget project approved by the project, so in terms of media usage was differentiated from its competitors. A lot of news published in print and digital media sector projects in the same way, Turkey's first video posted on YouTube of production in this album project was the subject of the news.

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