The long-form BA City Guide to Austin Texas delivers on two points: For the passenger it’s an entertaining, engaging insight into all that Austin has to offer, with hidden gems, hot tips, where to eat, sleep, segway and bat-watch! For BA, it promotes them beyond their role as an airline, into being a destination expert and concierge, also able to book hotels, restaurants, etc. The programme delves into the underbelly of this cool city to find out what, when, where - and reveal how British Airways can help make it all happen.