We created a campaign with a contemporary vision which valorises the relationship between mother and baby through “Johnson’s Baby” products.And to enhance the beauty of this relationship, the mothers contemplated in the campaign had their babies’ photos published in a special book.

The campaign mobilized mothers all over Brazil with the re-edition of the so long expected Johnson’s Baby contest. But now not simply choosing the cutest baby in the world, but things that can turn the world into a more beautiful place. The campaign's website had more than 150.000 accesses and 85.000 people participated by posting letters.