Cannes Lions
BISCUIT FILMWORKS, Los Angeles / DORITOS / 2017
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At first baby dragons are all joy... but you gotta know what you’re getting yourself into. Doritos, is supporting the launch of its new Heatburst range with a two month TV campaign that builds on its ‘For the Bold’ positioning. The new campaign, starring a baby dragon, is set to heat up the snacks market with Doritos Heatburst, the latest addition to the PepsiCo portfolio in the UK.
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