Cannes Lions

BABY FOOD

DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / NUTRICIA / 2011

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Overview

Entries

Credits

Overview

Execution

Baby connection. A unique dual screen iPhone application that supports pregnant moms by engaging dads-to-be. Baby Connection is best used as a couple. There’s a mom and a dad version. But what’s more, the two versions can not only detect each other, if you put both phones together they literally become one!

Outcome

Baby connection was an instant hype!

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