The brief: after Baby Inside t-shirts, create a new collector item to embody the evian youth effect, so that everyone can endorse the brand key message.

The result: a beautiful leather-made pair of flip-flops which leaves a baby footprint on the beach.

A very premium execution:

- Produced in France, in Isere, by a small local manufacturer

- Materials & colors: soft leather natural color for the top and EVA pale pink for the sole

- Branding: only the iconic mountains of the evian logo are visible

2000 pairs were produced for the launch.

The campaign came out at the end of April so we don’t have any results yet but the immediate reaction in the press was extremely positive.