Johnson’s Baby lotion is an old family favourite that has been helping mothers and babies bond through the power of touch, massage and play for years.

The role of the ad is to demonstrate how beautiful and easy those bonding moments can be to create - through an interactive video experience online.

Peekaboo is a game that all mothers are familiar with, and although it’s simple to play, it can also bring out the 4 proven signs of bonding that prove your baby is bonding with you. We wanted to bring this to the audience’s attention in an engaging way.