Spikes Asia

Baby Monster - Micro Film

VOLVO, Shanghai / VOLVO / 2021

Film
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Overview

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Credits

OVERVIEW

Execution

The film starts with a “problem child” Dan Dan, who had been acting weird lately and created a series of “pranks.” He seemed to be protesting against his parents’ getting ready for the upcoming arrival of his sibling. As the tensions got higher when the new baby was born, only then we realized Dan Dan was trying to protect his baby brother in his very own and innocent way. The film echos to the family and enhances Volvo’s safety image in a subtle way whilst introducing its newly equipped CLEANZONE air quality system.

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