Cannes Lions

HOT DRIVE

HAKUHODO INC., Tokyo / TACTI INC. / 2017

Film
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Description

It’s 103 seconds film in which two French chefs cook genuine French cuisine

using the heat inside a car and the car body heated by the hot summer sun.

Driving a classic 1973 Toyota Corona Mark II van Deluxe, the two chefs head for the beach in midsummer. They start cooking when it reaches the highest temperature of the day, and bake a chicken sauté with cast-iron pan attached under the seat. Then, they make ratatouille with a pan inside the dashboard, crisp bacon in the heated foil, and so on. Because summer of Japan is very hot, the client "JMS", the third biggest auto car part shop chain in Japan, decided to offer "Cool Drive" services for comfortable driving with a cooler environment.

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HOT DRIVE

HAKUHODO KETTLE, Tokyo

HOT DRIVE

2017, TACTI INC.

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