Bugaboo Daytrips is both a communications campaign and service for active, adventurous, mobile parents and their children. It is hub for parents seeking ways to spend fun, inspiring days with their child in cities around the world. The site houses a growing collection of individually crafted daytrips, each with an itinerary and uniquely designed map. Daytrips activities lean towards modernism, DIY, and looking at the familiar in new ways. Daytrips are free and downloadable as 2-page PDFs (8.5x11 or A4). Awareness is created off-line through transit posters and magazine print ads. Dedicated emails inform members of the registered daytrips community.