Cannes Lions
72ANDSUNNY, Los Angeles / BUGABOO / 2008
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A film to launch the Bugaboo Bee, the most compact and nimble Bugaboo stroller ever. The film lives online, in stores and was featured in Times Square on the Reuters Board.
A Broadway musical-inspired product demo tells the story of four new dads who playfully dance their way through a city of obstacles with their Bugaboo Bee strollers. Only at the end do they realize they forgot the kids.
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