www.bacardi-deutschland.de is the b-to-b platform of the Bacardi Deutschland GMBH. For the first time in its history Bacardi Deutschland follows the approach to establish the company as a self confident umbrella site for its brands.

Besides its visually stunning design, the website offers a mixture of infotaining corporate information and service orientated tools. The huge image archive, a rich media presentation of each brand and its products, cocktail database etc...mirror the variety of Bacardi’s 14 international brands and increase the usage value of this b-to-b application. Following the corporate strategy, the aim is to communicate the unusually successful combination of Hanseatic business and Carribean passionate lifestyle.