The American market often proves a stumbling block for spirits companies trying to promote their products, even on the internet. Question requiring users to state their age and other advertising restrictions hamper the use of direct product advertising and tried and tested imagery. What partybynight.com does is turn the equation on its head: BACARDI is PARTY! The Partybynight website provides a promotional accompaniment in Flash format to the current BACARDI party promotions, tour dates, events and nightlife news and location details, in co-operation with Club Planet. Shots from the current campaign can be sent as a saucy eCard to friends. And for those needing an extra kick or two, there’s a chance to participate in the “Kissing in the Dark” competition and try out your luck with the ladies. You’re warned: don’t kiss the bouncer!