Cannes Lions
MOMENTUM WORLDWIDE, New York / BACARDI / 2008
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This entry elevates Bacardi Flavours to a more premium and stylish level, delivering on the brand promise of vibrant sophistication while staying true to the rum’s playful and dynamic soul.
'Peach Red' conveys a couple’s intricate game of flirtation through the mythical heart of Bacardi Peach Red.The target audience is men and women, LDA-29.
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