Bacardi is a unique brand that makes authentic rum. To enhance the brand spirit, we decided to launch a Halloween campaign which is about more than just dressing up as a monster and allows people to enjoy an unprecedented Halloween experience.

We developed a face recognition system that detects face’s unique features. By just uploading a picture of your face, the algorithm detects its most distinctive features, and transforms you into a monster according to them. It also creates your unique monster poster. We covered cities with the monster posters generated by the users.