We create a new product that blends the best of traditional reading and the best

e-book, to encourage the sale of Samsung mobile devices. To achieve higher sales and taking advantage of BackBook, we have create a unique and exclusive collection of Classics of the Literature that you could get with the purchase of a product from the range Galaxy, a promotion that allows the brand entering a new market, the lso e-readers market and generate unique content.

A promotion that communicates the benefit of unknown "reading mode" through a new product/format, since we develop the promotion into something more than a method of sale, we manage to give a new value to the brand devices, becoming something more than smartphones, also becoming e-readers.

We needed that people knew this Samsung`s new product and therefore create a promotion with a collection of four great classics, that you got with the purchase of any product of the Galaxy range of the brand. We communicate this promotion through the official website of Samsung and in their stores, as any other promotion. In addition, we created a website only to talk about BackBook and the collection of classics.

On the other hand, an internal server hosting the content of the books, where we count the downloads.

The most importantly if that we were able to give added value to the brand’s mobile devices.

Furthermore, we increased Galaxy Note 4 sales by 42%, and over 10,000 books were downloaded.