Eurobest
MRM//McCANN MADRID / VAUXHALL / 2019
Awards:
Overview
Entries
Credits
Execution
Each film used a different animation style, with several thousand hours taken to perfect each one.
For Jack & The Beanstalk, our world was painstakingly crafted in 3D, giving a modern twist to the classic fairy tale. A rich and detailed environment was created, while significant time was spent storyboarding and developing character looks – all of which were crafted and finessed by hand.
We chose pure CGI to create The Ugly Duckling as it allowed us the freedom to take a completely unique and stylistically pure visual approach.
Cinderella was almost entirely handmade, with nearly 100% of it created with stop-motion – even elements like the fog. All characters, props and sets are real small-scale objects made specifically for the film. The set was built to allow a long backwards track, reflecting the backwards motion of the story, and in itself took many days to design and build.
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