Although the Agila is small on the outside, it is inexplicably large inside. Our task was to raise awareness amongst existing Vauxhall Agila prospects and to re-ignite interest from previous owners. Some pioneering formats were used to demonstrate the car’s attributes in a fun way. In Hoover, a spoof editorial (overlay) is sucked into the boot of the Agila on a skyscraper. All executions showed the price and urged entry into the free prize draw to win an Agila.