We created an interactive analogue display for the point-of-purchase. The display showed several small hand-carved creatures posing as hunting trophies in a wall that had been previously painted with the bactericide paint. We invited the customers to take a look at the prey by using a big magnifying glass attached to the display. The size of the creatures, the randomness of the display and the attached prop created curiosity and drove people to interact with it. With each interaction they’d discover about the new product in a fun and creative way.

The response of our target was extraordinary. Not only did people interact with the display, but they got curious about the issue at hand and wanted to find new ways to help eliminate bacteria from their lives. This established a newfound connection between the customers and the brand, by showing its empathy to a real issue – even though invisible – that affects everyone’s lives. Being perceived as a brand that cares not only about people’s wall colors, but also about their health and wellbeing created intangible equity for the brand.