Brazil’s top recording artist, Luan Santana released a song called “Waiting for You”, a very sad song about love.

The song was released on TV Shows, Radio, Youtube, iTunes and other media platforms, like any other new release by the artist. He toured the country playing this song and it became an instant hit, even though it told a very sad story.

After 3 weeks, Luan Santana’s fans were surprised by a turning point. Our client Suvinil “coloured” the sad song “Waiting for You”, creating a new tune that talks about the power of transformation that love – just like color – has.

The new song was released like any other song by the Artist, but it was also reinforced by a robust media plan including TV, Print, Radio, OOH and Digital, showing how Suvinil was responsible for that transformation. The same transformation was also shown on other media outlets, using the artist’s life as an example of transformation created by love and color.

A magazine article featuring him and his girlfriend talked about their story and their own transformation, giving even more depth to out content. To wrap everything together and bring the campaign to the point-of-purchase, the brand released a product with the artist’s name and his guitar pick’s color.

On the 23rd of June Luan Santana released a song called “Waiting for You”, a very sad song about lost love. The song was released on TV Shows, Radio, Youtube, iTunes and other media platforms, like any other new release by the artist.

On the 10th of July Luan Santana’s fans were surprised by a turning point. Suvinil had “coloured” the sad song “Waiting for You”, creating a new tune that talks about the power of transformation that love – just like colour – has.

The new song was released like any other song by the Artist, but it was also reinforced by a robust media plan including TV, Print, Radio, OOH and Digital, showing how Suvinil was responsible for that transformation.

To wrap everything together and bring the campaign to the point-of-purchase, the brand released a new product, a paint with the artist’s name and his guitar pick’s color.

The Suvinil Wall Games were a success in engagement inviting thousands of people to literally play on the walls and notice the possibilities that paint can provide besides colour. Sales raised and the spontaneous media generated with the idea also called the attention of decorators and architects, inspiring them to new executions with the product.