Cannes Lions

Bad Advice

BBDO NEW YORK, New York / MARS / 2017

Film

Overview

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Credits

Overview

Description

The spot opens on a pair of identical twins sitting in their living room. A banner with the URL “TwinPicks.football” hangs in the background. The twins tell the viewer about their business, which offers expert fantasy football advice using their “twin telepathy.” The twins then attempt to demonstrate their skills. They count down from 3, then give their advice at the same time. Unfortunately, their answers do not match. They then switch back and forth between answers, repeatedly try and failing to say the same thing. Their attempts continue as an art card appears, stating that “Thinking of taking this advice? You’re off your game when you’re hungry.”

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