Our problem was getting more people to vacation in the Bahamas. To do so, we decided to separate ourselves from the standard “beautiful beach” advertising of the category, particularly the Caribbean work. We targeted the east coast and urban cold weather cities.For this Bahamas campaign, we created Bahamavention where loved ones Bahamavened in the lives of their loved ones. Besides television, print and radio, we extended the whole Bahamavention experience in a website, bahamavention.com, along with an online banner campaign. The banner campaign promoted and directed viewers to the website.