Millions of Americans were overstressed, overworked, and dangerously untanned. Through successful Bahamaventions, we sought to end the suffering and provide the help that only The 700 Islands of The Bahamas could provide. Our objective was to infuse The Bahamas into pop-culture and make the Bahamas synonymous with a relaxing vacation. By creating a platform with a catch-phrase more relevant than ever in today’s society and conveying our message via engaging, entertaining content (vs. undifferentiated sun, sea, sand messaging typical of competitors) we inspired consumers to spread our message of hope. To date, the viral videos have exceeded 23,000 film views. Bahamavention Day - 5,664 views.