Cannes Lions
DENTSU CREATIVE X, Tokyo / MURATA KAMPO CHINESE HERBAL MEDICINE / 2013
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This is a herbal medicine commercial to promote how drinking 'Baika Gofuku Gan' can make you energetic. It also aims to energize Japan, devastated by the earthquake the year before last.
By showing old ladies who are in their 90's doing the best they can, we hope that everyone in Japan becomes energetic as well.
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