To give their problem a much higher profile, and present them with a ready-made solution.

A memorable audiovisual content for the digital OOH advertising panels at shopping malls and for PLV, which enabled us to boost the effectiveness of the action in the lift, to the extent that in the first week of the campaign the footfall in pharmacies tripled, clearing out the whole month’s stock of free samples.

A clear differentiation from the competition and a major increase in brand awareness.