To get our potential target to the pharmacy for a free sample of our alopecia treatment. Because, while men are extremely reluctant to embark on this type of treatment, once they take that first step and try it, there is a 90% greater chance of their continuing with it.

This campaign was implemented in Moda shopping, a shopping centre in Madrid and by the Internet.

A memorable audiovisual content for the digital OOH advertising panels at shopping malls and for PLV, which enabled us to boost the effectiveness of the action in the lift, to the extent that in the first week of the campaign the footfall in pharmacies tripled, clearing out the whole month’s stock of free samples.

A clear differentiation from the competition and a major increase in brand awareness.