Cannes Lions
GPY&R, Melbourne / LOST DOGS HOME / 2016
Overview
Entries
Credits
Description
Just because owners don’t desex their pets doesn’t mean they don’t love them. They just need a little reminding.
So we created Ball Tearers, a pad of shelf wobblers that look like dogs balls and designed to be ‘torn off’ and redeemed for a discount on desexing.
We thought if we could put dog’s balls in people’s faces, they’d be more likely to take up the offer.
Execution
A shelf wobbler that looked like dogs balls that could be torn off and used to redeem a discount on a pet desexing procedure.
Outcome
To-date the Ball Tearers desexing campaign was The Lost Dogs Home’s most successful promotional campaign of 2016. All balls have been torn off and a reprint has been ordered. That’s 2000 testies torn off and taken in to The Lost Dogs Home during the 4-week promotional period.
Similar Campaigns
12 items