Each of the Nokia films reveals a gem of life that most of us never knew existed. They make the viewer think about the world as a whole and their place within it in the most inspiring and unpatronising way possible.

Nokia is a global brand, so stories were selected from a wide breath of global locations.

The story had to be interesting and unexpected, it had to show ideas/cultures/beliefs uniting to create fresh thinking and new opportunities. Finally, it should lead to a positive outcome, rather than just neutralize an existing negative.

Director Maceo Frost wanted to approach the shoot with a small crew and minimal equipment. This allowed us to spend more time with the kids and film them without the constraints or intimidation that a large commercial crew can bring.

At the same time it allowed us to be fast and light on our feet, capturing our shots at the best possible time of day for the light. We created a situation where we could really craft the film over a few days of filming, capturing totally natural performances and really showing the life and emotion of Kibera slum.

Nokia shared each of the three films, and the hero trailer, on its YouTube channel in July 2017. Despite an extremely low-key PR approach from the agency and brand, the documentaries gained widespread critical plaudits, in particular ‘Ballet in Kibera’, which was noted for not only its story-telling, but also its incredible craft in direction, cinematography, editing and music, and its warmth and humanity in relation to the subject matter. ‘Ballet in Kibera’ was nominated for a British Arrow this year for ‘Best Branded Entertainment’.