The creative execution was relevant to the product because the product's original shape (4 balls) has been used as a starting point for a new an fun experience: the 4 balls has been transformed into 4 sexy guys dancing into 4 cages. As the real product cleans the toilet with the flushing water, during the experience the user was invited to flush the toilet to make guys even more naked with a click.

At the end of the experience the user discovers that the guys represent the product.

This is an unusual way to communicate in this category products.

RESULTS:

This web campaign had the title of Best Practice by YouTube.

We had more than 4 million views in 1 month.

The experience was adopted by 33 countries around the world after the italian launch.

All the best advertising blogs and magazines talked about the Balls Dream Band.