Cannes Lions
GREY WORLDWIDE, Dusseldorf / GLAXO SMITH-KLINE / 2008
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Description
Objective: Motivate people to use dental floss regularly.Concept: Leftovers between your teeth are disturbing. In an amusing way, the spot dramatises dental floss’ key benefit. The spot also increases the product awareness of Odol-med3 dental floss.Target Audience: People who do not use dental floss regularly.
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