At a time when teenage girls are striving to stand out but feel pressure to fit in, we made the brand a symbol for what teen girls need to navigate this tulmutuous time and move ahead. The “Ban It” campaign provides a fresh voice that inspires girls to push past sweat and odour by activating the brand name in overcoming social issues.  By showcasing a tapestry of pictures and words, the executions reflect her issues, and inspire her to take charge by “banning” these obstacles.

Knowing the elusive attention span of teens, we hit them when they needed protection the most and would be most receptive to our message. Ban showed significant activity during product launch, summer months and back to school. MTV was our sole television partner and Channel One was used to reach kids at school. Print was utilised as a reach vehicle to relay the brand message and also supported Ban’s “Create Your Own Ad” contest, where teens logged on to Feelbanfresh.com to customise their ad. Online media components in MTV.com and Channel.com were also utilised for a 360° media methodology.