Cannes Lions
HAKUHO COMMUNICATION, Taipei / KAO BRANDS / 2012
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Women never stop pursuing eternal beauty, and thanks to modern cosmetics women are now prettier than ever. However, women cannot wear make-up all the time, and it comes off at end of the day. But does this lead to diminishing self-confidence? Now, there’s a better way to keep the beauty even make-ups removed. Biore Cleaning Liquid with one-third hydration essence formula is turning make-up remover into skin care product, that removes make-ups while beautifies facial skin. Beauty is no longer bounded by time, but stays with or without make-up. Eternal beauty is no longer a dream.
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