The Contest was promoted through consumer engagement platform and integrated communication project developed out of the historical claim: Chiquita, ten out of ten together with its blue stamp.Young people could participate, saying what was ten out of ten, through: DIGITAL PLATFORM > The site gave our target the possibility to upoload sms/mms/video.

HUMAN STICKERING > Promocards conveyed blue stamp stickers, which everyone could put on people judged outstanding. CHIQUITA BEACH TOUR > During summer a special task force made of Chiquita promoters had moved along the Adriatic beaches, distributing promocards to participate the promotion.

The redemption seems to be very good in terms of Chiquita Beach Tour, web site traffic and contest participation (over 2.533 sms/mms and web messages received). Contest redemption:Users -1054 Content received -2942Web content - 2508 Mobile content - 434Moreover during summer in the most crowded, and popular among young target, Adriatic beach resorts the Human Stickering with blue stamps seem to become a Mania: the “Chiquita 10 E LODE Mania”.