Cannes Lions

BREAD

EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2004

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Description

A little boy rushes through a shabby district on a cold winterday with a warm loaf of bread in his hands. Suddenly, a gang of kids appears. They snatch his bread, but instead of eating it, they simply warm themselves up to it and then hand it back.

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