The case came up as a complement to the campaign 'Woundies' - where we created animated characters that became an animated cartoon on Cartoon Network. Posters and other street furniture were released a few months after the cartoons, as a second flight effort.The campaign was highlighted where it ran, which was reflected in the number of site access and mobile downloads of wallpapers.

The Mobile Site headlines:1.Let’s start? Choose the image you want use as wallpaper2.Now, drag the crack where your screen is broke3.It’ s ready! Now you just have to save it and share with your friends