Cannes Lions

LISTERINE MOUTHWASH

JWT, Mumbai / JOHNSON & JOHNSON / 2010

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Bondhu, the only son of the world famous Snake Charmer 'King Maya', is forced to take over his family business on the banks of the holy river Ganga, in the ancient pigrim town of Varanasi.

But blow as much as he can, every snake rejects his charms.

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