The idea: Jingles for øvingshotellet performed by bands who really need to practice. We started off with spots encouraging bands to upload their own versions. Then every uploaded jingle is aired so the (ongoing) campaign is taken over by the bands themselves.

("Electropop", "Metal" and "Rock" are user generated, while "Synthpop" is pre produced) Please see the uploaded case video (same video for all four spots). Can also be viewed here: http://vimeo.com/64404290

And the website: 15secondsonair.com

Jingles for øvingshotellet performed by bands who really need to practice.

Results are bands recording and uploading jingles for øvingshotellet that are continously aired on the radio.

See the case video and website: 15secondsonair.com