To really bring the show to life we strategically placed travel suitcases at the baggage claim at International arrivals. On each suitcase was messaging that asked travellers how much it would take to get them to carry one of our bags through customs.

We enticed fliers with our messaging until we reached an offer they couldn’t refuse.

We created great brand awareness with our idea. What we also did, was provide a humorous and thought provoking element to an idea that resulted in smiling passengers after a long flight. Not to mention creating great intrigue and desire to watch Banged Up Abroad on National Geographic Channel.