Cannes Lions

BANK

AFRICA, Sao Paulo / ITAU / 2014

Film
Film

Overview

Entries

Credits

Overview

Description

Itau Bank, sponsor of the Brazilian National Soccer team and the Fifa World Cup 2014 invites all Brazilians to get the field with our team and believe.

A boy sees a falling star and the film shows him thinking about using the star (that represents a wish made possible) to get a bike, a dog and also to conquer the first love. But his final wish is very special.

Execution

Several different techniques were used to achieve the result we got in this spot. For most scenes, we used live action footage shot with either Red Epic or Phantom cameras mixed with lots of 3D work and multiple compositing processes combined. There are even three full CG scenes rendered in Maya and composited in Nuke.

For an overall of everything we did here, we have lots of fluid and particles simulations done in Houdini, all stadiums have modeling, texturing and animation done in Maya, several 3d compositing done in Nuke and most imagine manipulation composites done in Flame and Smoke. It took us 40 days with a team of 16 talented people to get us at this result.

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