Cannes Lions
FORSMAN & BODENFORS, Gothenburg / AMF PENSION / 2010
Overview
Entries
Credits
Description
TVC shows a caterpillar on a journey. It eventually meets another caterpillar but is unfortunately eaten by a toad. The caterpillar that was not eaten evolves into a butterfly.
Execution
This is a unit that was placed at Central Station in Stockholm during a weekend. The musician inside the poster sang songs from 1994 only, and people passing by were invited to request their favourites from that year.
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