We needed to launch the Bantrabs Bank renewed micro loans, directed to small borrowers.

The soaps became a direct media to engage our target, trough continuous live advertising we sold the soaps in different parks and markets.

We advertised our soaps with posters and on the market radio. We also created carriages that worked as displays for our soaps.

At the end we also got lucky:-14% increase in calls. (Double of our initial objective).-7% increase in applications over target.-The project was paid in full with the sale of the soaps.