The first stage of our promotion consisted in raffling several 1000 € prizes among the users of our BBK credit card. After they had received their prizes, we asked them to record a short video clip and to upload it to our YouTube channel (this was voluntary). Every person that visited our YouTube channel could vote for his/her favourite video. The winners – the users with the highest number of votes - were given another prize, and they were asked to star in a new campaign: a TV ad with extracts from the videos and a photoshoot for a printed campaign.

The promotion turned out to be a big success: in a few days we had 25 videos that, up to this day, have received more than 20,000 visits and have generated a really positive feedback for our clients. We have produced a campaign that people value in a positive way: they see a reflection of themselves and the result of this promotion is a reinforcement of our brand and a very popular campaign.