Cannes Lions
DUVAL GUILLAUME, Antwerp / MERCATOR INSURANCE / 2007
Overview
Entries
Credits
Execution
One page in the newspaper looks like it was hit by a storm. Pictures and text are blown away. Underneath is the message: After the storm you’ll want everything back in it’s place. To get this done in one night we went to the newspapers and worked directly with their layout.
Outcome
This Mercator ad was the talk of the day and was picked up by other media. The hits on the Mercator website increased with 400% on the same day.
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