The tour included several stops through various European cities such as Vienna, where soccer fans could gather in celebration of this dynamic sport full of passion. Moreover, fans also had the chance to participate in a street soccer tournament or an autograph session with their local football heroes. Thus, memorable moments that connected everyone were created, and countless pictures taken of fans with their football heroes and the famous European Champions League trophy.

Unicredit created a way to inject passion and emotional involvement of their target group into a seemingly bland topic like banking.

The mixture of new interactive elements was met by the public which reflected on excellent response rates. Within 2 weeks we counted 11,619 downloaded Champions League ringtones and 36,642 interactions on the interactive gaming screen.

In total 20,400 football fans visited the Unicredit Trophy tour stop in Vienna, exceeding any number of football fans gathered at matches of the Austrian league.Countless pictures of football fans celebrating with their heroes and the famous European Champions League trophy, and thus creating unforgettable memories were now connected to Bank Austria and banking.