This promotional campaign gave the relevant target group an incentive to open a HypoVereinsbank account, and it came about in a surprising way: it used potential customers’ own money to show them the positive effect the account would bring.

HypoVereinsbank partnered with Germany’s largest supermarket chain, modifying their shopping carts and making them the medium to deliver our message. How does it work? Like usual, customers use a Euro coin to unlock their shopping cart. Then, when the cart is returned, the lock slipped back into place to release the original Euro coin, an additional 10 cents is freed.

Statistics show that most shoppers use a cart in the supermarket meaning HypoVereinsbank has potentially reached hundreds of customers in a very short time-period. In fact, HypoVereinsbank branches near supermarkets with the promotional shopping carts noted an increase of 30% in new-customer business and 12% in investment products sales during the promotional period.