The spot shows people enjoying moments in cinematic sequences, eccentric, quaint and the like. Starting with a woman happily hanging from a washing line and finishing, a couple with their hair tied together. Santander Consumer Finance (SCF) was launched in Finland June 1st 2009 with an integrated campaign including the TV film ‘Live More’. Although, a highly responsible lender SCF considers its product portfolio as a liberating tool that lets people get the maximum out of life that they are able to.SCF believes everyone is different and enjoys life differently. SCF wanted to celebrate this diversity and the joy of life in an attractive and emotionally compelling way.